Whether you call it digital/dynamic signage, digital media communications, or high-tech marketing, using modern technology to communicate with your clients and customers can save you time and money.
1. Quick to Update Frequently Changed Information - Instead of printing new in-store brochures for oft-changing specials, new menu items, price reductions, and other product updates, use digital signage to save printing time and costs.
2. Fix Errors and Misspellings Immediately - Ever see a misspelled label or sign? Check out these from ABCNews. Embarrassing can turn into a sales disaster if an erroneous price is printed on a thousand flyers. Even with a "We don't honor pricing errors" clause, the negative reputation you build with your customers could affect sales. Digital signage makes it easy to fix problems on the fly!
4. Green Technology - Display screens, monitors, players, computers, and other digital signage hardware can be scheduled to power down during off-hours, either automatically or manually. Most new flat-screen monitors are very power-efficient. Additionally, you won't have to recycle hundreds or thousands of out-of-date printed sales sheets.
BONUS! Look Sleek and Modern - Even the most conservative and staid industries can benefit from digital signage. The display design can give a fresh update to your classic branding and style.
There are several levels of technology and cost for what the industry calls "digital-out-of-home" or DOOH, depending upon your business field, office/store layout, and customer base. A digital signage professional can help you select the correct hardware, software, and display design for your needs.
Contact Totem Media, L.C. for more information.