20 June 2008

Branding isn't Just for Cattle

Pink Flower in Watercolor - Copyright 2008 Totem Media, L.C. - Totem Promotions, L.C.When you are developing your company brand (overall look or design), be sure to include your multimedia assets. Branding isn't just logo, letterhead, and business cards. It is important to have a consistent look for all of your materials, both tangible and electronic.

Your website should have the same colors, fonts, layout, and imagery as your printed promotional items. The idea is for potential clients to instantly recognize your company when they look at your brochure and your website.

All digital presentations (PowerPoint, etc.) and videos should include these same elements. For a consistent look throughout your company, develop templates, a font and image library, color scheme, and a rule sheet for usage. Then, make your employees use them. The best branding progam won't work if your staff are allowed to vary as widely as they choose from your set standard.

At Totem Media, we understand that consistent branding is an important part of successful marketing. We work with our client's graphic designers and development managers to maintain consistent branding in a company's multimedia assets. We also can provide graphic design services for companies who want or need this service. We have the software, knowledge, and skills to provide elegant and professional videos, websites, and digital presentations, as well as printed materials (letterhead, business cards, and brochures).