Who are You Watching? Who is Watching You?

How recently have you updated your website, business cards, letterhead, digital presentations, sales videos, and other marketing materials?

If it's been more than a year, now is a good time to do a top-down review with your graphic designer and marketing director.

Do your marketing materials stand out, yet fit in, with your industry's general look and style?

You may think going for something completely different will help you be more visible to your customers, but it is more likely to confuse your customers and make them think you don't offer what they want to buy.

For instance, if you sell sleek high-tech culinary ware, using soft pastel colors and pictures of fluffy kittens may not inspire confidence in your customers, and may even make them pass by your website because they think they've followed a wrong link!

When did you last explore multimedia marketing?

Prices have dropped on computers, software, cameras, video equipment, etc. This may make it easier for your company to explore self-produced videos, digital presentations, and audio files.

If media equipment/software is affordable, why do we need a professional multimedia consultant?

In a word: experience. At Totem Media, we have almost twenty years experience in video production, sixteen years in presentation development, and eleven years in multimedia marketing design. We know how to whip your presentation into shape, making it worthy of your most valued client or most critical Board of Directors.

We can offer our knowledge and advice to improve your multimedia assets from early conceptualizing through final production and distribution.

It's time to make your multimedia ready for the world to see, because You Deserve to be Seen and Heard...and you never know Who's Watching!


TOTEM'S RECENT PROJECTS

- Edit and Insert Video into a PowerPoint presentation

- Edit a PowerPoint design and layout

- Convert videos into Flash for web

- Web design

Branding isn't Just for Cattle

When you are developing your company brand (overall look or design), be sure to include your multimedia assets. Branding isn't just logo, letterhead, and business cards. It is important to have a consistent look for all of your materials, both tangible and electronic.

Your website should have the same colors, fonts, layout, and imagery as your printed promotional items. The idea is for potential clients to instantly recognize your company when they look at your brochure and your website.

All digital presentations (PowerPoint, etc.) and videos should include these same elements. For a consistent look throughout your company, develop templates, a font and image library, color scheme, and a rule sheet for usage. Then, make your employees use them. The best branding progam won't work if your staff are allowed to vary as widely as they choose from your set standard.

At Totem Media, we understand that consistent branding is an important part of successful marketing. We work with our client's graphic designers and development managers to maintain consistent branding in a company's multimedia assets. We also can provide graphic design services for companies who want or need this service. We have the software, knowledge, and skills to provide elegant and professional videos, websites, and digital presentations, as well as printed materials (letterhead, business cards, and brochures).

www.totem-media.com

Working Towards RushCon

Finishing up one Flash executable file for RushCon's Snakes & Arrows: The Game, a trivia/guessing game similar to Concentration.





When I'm done with Snakes & Arrows, I'm starting on a Flash file for Wheel of Tidal Fortune, our version of the popular television game.

Both games will be played at RushCon 7: Feel the Current Flowing. RushCon is North America's international RUSH fan convention, celebrating the words and work of the Canadian band RUSH. I've worked on RushCon since its inception, and it has provided me many opportunities to develop my web design, graphic design, and video production skills.

The convention's volunteer organizers do the full-time job of preparing a 2.5 day convention, as full-time jobs and families allow. I have the daunting, yet fun task of developing and maintaining all of RushCon's web assets (website, online store, newsletter, photo gallery, message board, YouTube video page), except the MySpace page, which is run by the Convention Manager. Our Graphics Coordinator designs and creates the Flash banners, convention program, and merchandise.

Additionally, I prepare all of the videos and presentations for the convention. I've prepared several PowerPoint and Flash presentations, as well as created videos (recording, editing, special effects) that were shown at the convention.

It's wonderful to have the opportunity to be creative, but it's even more special because I love the subject matter! I've been a RUSH fan for over 17 years, and enjoy meeting other fans at RushCon, local gatherings, and at the band's concerts.